Archive for December, 2008

Helpful SEO Tips

Sunday, December 28th, 2008

It is imperative that a website needs to obtain decent rankings within major search engines in order to be successful. These major search engines include popular favorites such as Google, MSN, and Yahoo. This also includes any and all affiliate web sites.

The idea is pretty basic. If you optimize your web site for search engines you will be able to get more visitors and the higher number of visitors means more business. Everyone knows more business equals more money. For this reason it is important to get as many tips regarding SEO search engine optimization as possible to help you run a better affiliate marketing business online.

The first thing you need is great factual and informative content. Be an expert at whatever your web site is based upon. Your web site should be similar to an expert advisor on the subject or product associated with it. You need to focus completely on that product and nothing else. All pages should deal with the product you are offering. This will increase your page ranking with in the search engine and will in return help you get more visitors.

Another important SEO tip is to give your web site an attractive over all look. Never have a crazy page with all types of pop up ads and banners. Instead go with a simple look with a more classic layout. You don’t want to scare away you possible customers or annoy them with a million ads.

When building your web site keep keyword density in mind. You must first decide on which keywords to use. Search engines look for the most important and commonly searched keywords for their indexing and therefore you must have optimal keyword density on every page. Be sure to use the keywords in the title tag, heading tag, and in bold text.

An Introduction of Organic Search Engine Optimization [SEO]

Sunday, December 14th, 2008

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEO practitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO. (more…)