Archive for August, 2008

Top Five SEO’s Link Building Expert Tips

Tuesday, August 26th, 2008

Link Popularity is a greatly misunderstood subject among webmasters and online business owners. The major search engines have developed complicated algorithms that rank web pages for relevancy and quality. In determining relevancy, the search engines tend to measure on page factors such as relevant content. For determining quality, the search engines have moved towards inbound links and their quality as a measure of a website’s importance. The rise of link popularity, as a measure of the links pointing to a website, is founded on the belief that great sites will naturally attract many links and content poor sites will have difficulty attracting any links. While Google is the front runner in giving importance to link popularity, other major search engines such as Yahoo, MSN and AltaVista have also given importance to link popularity, making it a critical component of your search engine strategy.

1. High Page Rank – While Page Rank has been somewhat discredited among the elite of the search engine optimizers, the fact remains that Page Rank is by far one of the most viable methods of determining the importance of a web page. Page Rank remains an important, but not a defining element towards establishing link popularity.
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2. Permanent Links – Google puts a small restriction or penalty on new websites. This penalty, in part monitors the “age” of the inbound links of a website. This draws on the importance of getting permanent links to increase your link popularity. It will work on eliminating your Sandbox penalties while maintaining the reputation you have built.
3. Site Quality – The quality of a website, as determined by the search engines, is a major factor, along with Page Rank, in establishing the importance of a link.
4. Reciprocal Linking – This is definitely the fastest way to get a ton of links pointing to your website. As long as your link directory is broken down into themed categories, you should most definitely trade links with the other website. You should always trade links with another website no matter if they:
• Have a PR0 page. If you trade links with them, chances are, they’re also actively building links, so this PR0 page will soon be a PR3, PR4, and even more.
• Over 30 links on a links page. Any link will help your rankings, as long as the website you’re exchanging with is not banned. (Gray Google Page Rank).

5. Natural Link Building – The building blocks of site to site linking, as search engines understand and define it. Search engines justify using link popularity as a ranking tool with the idea that good quality sites will naturally attract links.

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Need To Avoid in Search Engine Optimization (SEO)

Saturday, August 16th, 2008

If you’re planning on using Denver search engine optimization techniques for your business, you’d better know what you need to avoid along the way. While there are many useful and legitimate ways to increase the SEO of your site, there are just as many ways to creates problems for your web site’s credibility and search ability. By learning what you avoid, you can boost your business’ reputation as well as the traffic flow.

While it might seem like a good idea to add as many of your desired keyword as possible to your web site, that’s actually not the best Denver search engine optimization technique. When you do this, several things happen that can damage your site’s credibility:

· Your articles won’t read as easily – When you’re ‘stuffing’ the website with keywords, the reader will know it. Seeing the same word over and over only looks bad for your business. Are you trying to give your reader viable information or are you just trying to trick the search engine?
· The search engine may realize what you’re doing – If you’re only trying to help your SEO by adding more keywords, the search engine may rank you lower. Because these search engines know that more businesses are aware of the use of SEO, they are looking for those that abuse this tip.
· You won’t look like an expert – When you create articles and information only so that you can include your keyword, it can begin to look like you might not be as reliable of a company.

Another no-no in Denver search engine optimization is to hide your keywords in pages that a customer can’t read. Most of the web sites that used to do this are now defunct as search engines began to crack down on sites that tried this trick. When you use hidden pages to increase your SEO, the reader will be drawn to your web site because of this, but it may not be what they were searching for in the first place. Many of the hidden keywords are only there to increase traffic – but when the customer arrives on your site and sees that nothing is related to their search, they will not continue to respect your site’s contents.

Constantly leaving old SEO content on your site is another way to decrease your Denver search engine optimization. When your reader comes to your site, they want to see things that are exciting and new, or else they will go elsewhere to find these fresh ideas. Though you might see initial rises in your traffic flow from new articles, these high traffic numbers eventually decrease as those returning to your site see that nothing has changed and begin to stop coming back.

When you’re trying to increase your Denver search engine optimization, you need to realize that while you might read a lot of advice on what TO do, there’s little advice on what NOT to do. But by avoiding these common mistakes, you will increase your web site’s popularity – and start bringing in the sales you deserve. (more…)

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OnPage Search Engine Optimization

Tuesday, August 5th, 2008

Email Marketing is the king of advertising in online marketing but the effect of spam filters and volume emailers has certainly put a damper on the reach it once had. This has forced online marketers to reach deep and learn new methods of online marketing. Search Engine Optimization has moved to the forefront of many online marketers advertising plans.

Search Engine Optimization is the art of designing your web pages to be ranked high by search engines for keywords that you target. There are several methods and they vary from Search Engine to Search Engine. One aspect of Search Engine Optimization relays heavily on the Onpage Optimization.

Onpage Optimization deals with the placement of keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the meta and alt tags on the page. Below are some tips on OnPage optimization that I have picked up and used in my own web sites.

Step1: Select a page title that only includes your keywords.

Step 2: Use Header Tags to emphasize the keywords you have selected. Use your number 1 keyword in the {H1} tag and secondary keywords in your {H2} header tags.

Step 3: Write solid content that naturally includes your main and your secondary keywords throughout the text. If possible use your first keyword as near the top of the content and as close to the bottom of the content as possible.

Step 4: Once the content is complete go through and randomly bold, italicize and underline the main and secondary keywords.

Step 5: Be sure to use your keywords in the alt tags of your images.

As a guide you might do a search for you main keyword in Google. View the page and the source code of the page to see what OnPage Optimization that webmaster did to get a top rank.

While OnPage Optimization can be a significant reason why your web site ranks well in the search engine there are several other key factors like, page content, link popularity, site indexing and competition.

Search Engine Optimization is an equal opportunity marketing practice. If you are diligent you can create a flood of prime targeted.

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